the series is composed of four projects, all connected with addition of red elements to the paintings. I was examining the idea of an art work as a commodity and, in the same perspective, investigating the relation between art market and art itself.

- “You sure you don´t want this back? Why do you have
troubles selling this painting, it´s got green in it, the color of money.”
- “Green doesn´t sell, red sells.”
- “Why don´t you take this one then, it´s got red in it,
it´ll sell. Why don´t you take this instead.”
- “No, I´m looking for something with architecture in
it. My clients love your architectural works now.”

Conversation between Mark Kostabi and collector and gallerist Bill Levine.